As the second-largest market in the digital advertising space, the social media ad industry has significantly grown over the years. With an estimated 4.9 billion social media users across the world and over 90 per cent of marketers using social media to promote brands and reach customers, it’s little wonder this type of advertising has […]

Data from Statista reveals that the minutes dedicated to watching game streaming platform Twitch are down year-on-year from 2021 to 2022. Additionally, minutes dedicated to watching Twitch are anticipated to diminish by 5 per cent in 2023 compared to the previous year. This would mark the second consecutive year that Twitch has faced a decline in […]