As part of the launch campaign for the brand-new dedicated Tennis channel, Sky Sports has unveiled an innovative, 3D OOH campaign. The activations are a physical representation of the emotion evoked by live tennis in an immersive way. The campaign features two key activations; Tennis Ball Frame and Tennis Ball Tube in key OOH locations. […]
Lexus has struck a new partnership with Sky Sports as the ‘Presenting Partner of its new Sky Sports Tennis channel. Brokered by Sky Media and MSix & Partners, the year-long partnership includes exclusive sponsorship of the ATP Tour and the Women’s Tennis Association (WTA) Tour throughout 2024. This seven-figure deal includes broadcast sponsorship of over […]
US Sinclair Broadcasting’s The Tennis Channel International has launched in the UK market joining services in Germany, Austria, Switzerland and Greece. The 24-hour streamed channel will feature original Tennis Channel series, documentaries, features, instruction, highlights and select matches on-demand. Tennis Channel International will also cover live competition from British events, starting with the UK Pro […]
The Switch, a provider of production services and global delivery of live video, deployed connectivity to support live coverage of this year’s French Open. The state-of-the-art deployment in Paris’s Stade Roland Garros, home to the Grand Slam tournament, allowed the transport of uncompressed HD feeds via dedicated fiber paths to the main broadcast rightsholders. The […]