Advanced Television

tennis channel

LTA signs UK deal with Tennis Channel

The LTA and the Tennis Channel struck a four-year deal to stream coverage of its grass court tour events at Nottingham, Birmingham, The Queen’s Club and Eastbourne. The deal will give Tennis Channel the rights to every court at the events, with complete coverage of both singles and doubles competitions of the tour level events. […]

June 10, 2024

Sky launches 3D OOH campaign for new Tennis channel

As part of the launch campaign for the brand-new dedicated Tennis channel, Sky Sports has unveiled an innovative, 3D OOH campaign. The activations are a physical representation of the emotion evoked by live tennis in an immersive way. The campaign features two key activations; Tennis Ball Frame and Tennis Ball Tube in key OOH locations. […]

February 20, 2024

Lexus sponsors Sky Sports Tennis

Lexus has struck a new partnership with Sky Sports as the ‘Presenting Partner of its new Sky Sports Tennis channel. Brokered by Sky Media and MSix & Partners, the year-long partnership includes exclusive sponsorship of the ATP Tour and the Women’s Tennis Association (WTA) Tour throughout 2024. This seven-figure deal includes broadcast sponsorship of over […]

February 8, 2024

Tennis Channel serves up UK

US Sinclair Broadcasting’s The Tennis Channel International has launched in the UK market joining services in Germany, Austria, Switzerland and Greece. The 24-hour streamed channel will feature original Tennis Channel series, documentaries, features, instruction, highlights and select matches on-demand. Tennis Channel International will also cover live competition from British events, starting with the UK Pro […]

August 20, 2021

The Switch delivers live HD feeds of French Open to Tennis Channel

The Switch, a provider of production services and global delivery of live video, deployed connectivity to support live coverage of this year’s French Open. The state-of-the-art deployment in Paris’s Stade Roland Garros, home to the Grand Slam tournament, allowed the transport of uncompressed HD feeds via dedicated fiber paths to the main broadcast rightsholders. The […]

June 24, 2021