Advanced Television

Tokyo 2020

Forecast: 2020 Paralympics to break viewing records

The Tokyo 2020 Paralympics are set to break all viewing records with an estimated cumulative global TV audience of 4.25 billion people likely to watch the Games. The International Paralympic Committee (IPC) believes the combination of more broadcasters, increased levels of coverage and more live sport than any previous Games, makes it highly likely Tokyo […]

August 20, 2021

Data: Olympic viewing up 7x on YouTube

Seven times the amount of hours of Olympic Games content were watched on YouTube during Tokyo 2020 compared with Rio 2016, according to a Blog post from the video-sharing site. “We worked with broadcasters around the world to deliver the most comprehensive viewing experience, including live streams of opening and closing ceremonies, clips of memorable […]

August 16, 2021

Discovery claims Olympic digital engagement records

Discovery reports that its approach of providing broad access on free-to-air and pay-TV while delivering all the action on digital has continued to grow European audiences for the Olympic Games. Bringing viewers every unmissable moment of Olympic Games Tokyo 2020 drove record digital engagement with almost three times more people signing up to Discovery’s subscription […]

August 13, 2021

Tokyo 2020 smashes BBC Sport online viewing record

With more viewers seeking out live and on-demand digital content than ever before, the number of online viewing requests for this year’s Games has beaten the 74.4 million record set during the Olympic Games in Rio. In addition to the 24/7 live and on demand content available on BBC iPlayer and the BBC Sport website, […]

August 10, 2021