Advanced Television


Study: Ending digital platform dystopia

A new study, Decentralized vs. Distributed Organization: Blockchain, Machine Learning, and the Future of the Digital Platform, from UCL Associate Professor JP Vergne, explores the growth of centralised digital platforms. A handful of platforms dominate the global economy in the 21st century mainly by using machine learning as their core technology to transform enormous amounts of […]

December 7, 2020

Report: Addressable ads drive consumer engagement

Research from addressable TV provider Finecast suggest that consumers are more likely to engage with relevant TV ads. The Thinking Inside the Box study into TV viewing habits and addressable advertising in 2020 was conducted in collaboration with research and insight firm DRG, and was designed to understand both the viewer and the industry’s perceptions […]

September 29, 2020