The take-up of SVoD continues to soar, with 56 per cent of Brits now viewing these services each week, according to  post lockdown 2021 IPA TouchPoints data. The IPA TouchPoints dataset, which provides a 360-degree understanding of British consumers’ daily lives, reveals that since 2018 to post lockdown 2021, the reach of SVoD services (including […]

A report from digital ad verification specialist Integral Ad Science (IAS), suggests that consumer preference is shifting to ad-supported streaming content. The report, UK Streaming Wars, provides insights into UK consumer use and preferences for Connected TV (CTV) devices and ad-supported streaming services, and comes in the wake of stay-at-home orders around the globe in […]