Fox Entertainment Group has purchased Beliefnet, a Web site on spirituality and faith, as part of its Internet expansion. Founded in 1999, Beliefnet, which offers everything from message boards, news and blogs to e-mail newsletters and social networks, attracts more than 3.1 million unique monthly visitors and 7.6 million subscribers, according to its Web site.
The site targets users holding myriad faiths including Christianity, Islam, Judaism, and followers of Falun Gong.
Fox sees Beliefnet as a way to distribute its content, from 20th Century Fox Home Entertainment’s faith-based programming to HarperCollins’s Zondervan and HarperOne brands. The company will be a part of Fox Digital Media.