Advanced Television

News Corp online ad network

November 29, 2007

News Corp’s Internet division plans to launch an online network to sell advertising across Rupert Murdoch’s media group and to other media companies as early as the first half of next year.

Fox Interactive Media (FIM) President Peter Levinsohn told Reuters that the network, internally dubbed “FIM Serve,” is the subject of discussion across the company after first being built for its MySpace online social network.

“We’re well down the path in terms of discussions with some of the other News Corp properties to do ad serving,” Levinsohn said. “Ultimately we’ll take the company off network and become an ad network for assets outside of the News Corporation empire.”

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