RAI to launch international TV channel

From Branislav Pekic in Rome

Italian public broadcaster RAI will launch a new free-to-air satellite TV channel for international audiences on June 28th. Yes Italia will promote Italy's cultural and historical heritage, with four-hour blocks of programmes dedicated to cuisine, travel, Italian design and cultural events. It will target both international viewers and foreign tourists interested in Italy, as well as Italians living abroad. The programmes will be aired in Italian and subtitled in English and, later on, also in Spanish.

Initially, the channel will be available in Europe, the Mediterranean area and the Americas and will have a potential audience of 20 million TV viewers, before being extended to Australia and Asia. Reception in Europe will be via the Hot Bird 6 satellite (13° East).

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