Online ad spend to climb 7 per cent in 2010

Online ad spend is set to buck the trend of the wider advertising recession in 2010 with a predicted 7.6 per cent year-on-year increase across Europe, according to a new report by The Marketers’ Internet Ad Barometer. The report forecasts that online ad spend across Europe will grow even more rapidly in 2011 with budgets expected to grow by 15 per cent year on year.

This forecast by the European Interactive Advertising Association – which counts AOL, BBC, MTV, eBay and Condé Nast as members – will raise hopes that marketers are beginning to regain confidence and increase their budgets across the board.

EIAA also found that while TV ad spend may be under pressure, websites such as ITV.com that offer programmes online are starting to catch on with marketers.

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