Broadband users spend half their free time online
July 4, 2008
The Internet has become a big part of the leisure-time activities of US consumers with broadband connections who spend nearly half of their free time each weekday online, according to a survey by Netpop Research. Respondents say they have on average 4.5 hours of free time each weekday and spend 2.2 of those hours on the web.
Many are multitasking, especially watching TV and going online simultaneously. Four out of five say they have gone online while watching TV, and 39 per cent say they do so regularly, according to Netpop, a division of market research and consulting firm Media-Screen LLC.