LG Electronics, the world’s No. 2 TV brand by revenue, has set an aggressive sales target for 3D televisions, aiming to build a leadership position in an emerging market.
LG aims to sell 400,000 3D TVs in 2010 and 3.4 million in 2011, the South Korean company said. It plans to unveil a full line-up of 3D TV models with new technology improvement in the second half of next year, targeting retail consumers. LG currently offers one 47-inch 3D TV, which is sold mostly to businesses.
Sony is expected to leverage its strength in content when it launches its first 3D TVs next year. Sony said it expected 3D TVs to account for up to 50 per cent of its total TV shipments in the financial year to March 2013.