240m online video users in China

China’s online video users reached 240 million at the end of 2009, according to an annual government survey by the state-controlled China Internet Network Information Centre. It also revealed that 56.7 per cent of Chinese Web surfers are now more dependent on the Internet than on television. Television watching in China has dropped among 66.8 per cent of respondents to the annual survey. Of the Web surfers surveyed, 23.7 per cent also said they no longer watch television programmes on TV.

China had 384 million Web users in its population of 1.3 billion by the end of 2009. The CNNIC report said movies and television programming were named as the favourite online content of 77 per cent and 70.5 per cent of those Web users surveyed.

Regular search engines were used by 71.6 per cent of those surveyed to find their preferred online video content; 53.9 per cent of respondents found content through social networking sites or by word-of-mouth; 43.8 per cent used specific online video Web sites.

Over 98 per cent of respondents to the CNNIC survey said they used broadband connections to watch online videos. Nearly half (47.9 per cent) of respondents said they watched online video content every day.

You must be logged in to post a comment Login