Virgin Media is launching an online movie service provided by FilmFlex, the Sony-Disney JV that operates Virgin's premium on demand service.
Movies can be streamed directly to PCs and will be of sufficient quality for users to also watch on their TV with a suitable connection. "Virgin Media already offers the UK's leading movies on demand TV service and we wanted to bring the same high-quality, easy-to-use experience to film fans online," said Virgin Media commercial director Alan Green. "Virgin Media Online Movies will help visitors discover and enjoy a whole world of film and we'll continue to develop the service by adding download functionality, even more titles and a great choice of HD films to the line-up."
"With this new service, we believe online movie rental will really come of age. We're building on our experience with Virgin Media's TV platform to develop a great online movie experience for all film fans and we're pleased that so many of our content partners have seen the potential of the new Virgin Media branded movie service and are with us for launch," said FlexFlex CEO Andrew Keyte.
Virgin Media recently launched its online music video on-demand service and plans to launch an online TV player later this year. All of them will doubtless become available via the planned TiVo based service.