BBC Red Button too expensive

BBC’s quasi-interactive Red Button service has high reach but isn’t appreciated enough to justify its cost the BBC Trust has concluded.  The Red Button cost £39.3 million (E44m) in 2009/10 and had 12 million users a week.

The Trust and BBC management say it’s not yet clear how Red Button will figure in YouView’s IPTV future, and that Red Button could become a signpost to BBC TV apps like iPlayer, but that migration costs for such a project must come from existing budget.

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