ION Media Networks has announced plan to upgrade its station markets in the first quarter 2011, enabling TV content to be transmitted to mobile devices in the America’s top 10 television markets. The initiative continues ION’s long-standing role in encouraging and supporting a collaborative industry effort to make Mobile Digital Television part of a next-generation multimedia broadcast system for US consumers.
“We look forward to advancing Mobile DTV as part of a comprehensive next-generation broadcast offering for 21st century TV viewers,” says Brandon Burgess, CEO, ION Media Networks. “We welcome collaborative efforts among groups such as MCV and Mobile500 and support their efforts to advance dialogues with device manufacturers.”
ION will have its top 10 markets Mobile-TV-ready in within 60 days, establishing mobile transmission capability in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Washington DC, Atlanta, Boston and Detroit.
As contemplated under the MCV business partnership roll-out plans, ION will enable stations in these key markets to deliver two mobile feeds including its primary ION Television general entertainment network and its Qubo children’s programming network.