Advanced Television

LG, Philips, Sharp tie up for smart TVs

September 2, 2011

South Korea’s LG Electronics has tied up with Dutch giant Philips and Japan’s Sharp to ramp up production of applications for Internet-powered televisions.

The three TV vendors will jointly create software development kits, which will be distributed to third-party developers to write TV applications, LG said in a statement.

It is the first such collaboration in the smart TV sector, LG said, adding the three would complete software development kits by the end of this year.

They will use different operating systems for their smart TVs, but the applications will become interchangeable once they adopt a common technology standard for building applications, LG said.

It said the tie-up would have a substantial impact on TV makers, app developers and users.

Categories: Articles, Connected TV, Joint Venture, OTT