Rapid adoption for Adobe TV Everywhere pass

Adobe Systems has announced at the IBC that Adobe Pass service has gained substantial traction since it launched in March 2011. Adobe Pass makes it easy for TV programmers and media companies to validate that customers are entitled to view online content based on their pay TV subscription package. With Adobe Pass, pay TV subscribers can watch the content they are already paying for anytime, anywhere; the vision of what the broadcast industry is calling TV Everywhere.

Adobe Pass is seeing widespread adoption with popular programmers and content portals including Fox Networks, Turner Broadcasting (including the CNN app for iPad), Hulu, MTV Networks, Scripps Networks Interactive and AMC Networks, that have chosen the solution to seamlessly and securely establish a user’s entitlement to premium content anywhere, anytime and on virtually any device.

Adobe Pass is now offered as a TV Everywhere implementation option to content providers serving approximately 90 per cent of the US pay TV market via Comcast., DirecTV, Dish Network, Time Warner Cable, Cox Communications, Verizon Communications, Cablevision Systems, Charter Communications, Suddenlink Communications and others. Content providers can leverage Adobe Pass to help pay TV subscribers to easily access TV Everywhere content via content provider websites and mobile applications.

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