C4 ‘4Seven’ channel chosen by Facebook

Channel 4 will launch a new TV channel called 4Seven next month screening repeats of the programmes viewers and critics have most talked about from the previous seven days, prefaced by a selection of their comments, good and bad.

The channel, which takes its place alongside E4, More4 and Film4, will keep open the weekday 8pm and 10pm slots so that shows that create a critical buzz in newspapers, chatter on social media through Twitter and Facebook, and reaction on the overnight log of comments kept by the broadcaster can be repeated the next day.

“We think it is the first time a channel has incorporated the views of viewers into what goes on air. We will run a montage of comments before the programme starts, the rough with the smooth, not just propaganda,” said Dan Brooke, Channel 4’s chief marketing and communications officer. The rest of the programmes on 4Seven will be reruns of the most popular ones of the week, with the 9pm slot reserved for the programme shown on Channel 4 at 9pm the previous day. Weekends will be devoted to multiple repeats of the best-rated programmes of the past seven days.

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