Toys“R”Us goes to the movies

Toy and juvenile products retailer Toys“R”Us has become the latest US outlet to add video to its product portfolio with the launch of Toys“R”Us Movies, a digital entertainment service that provides families instant access to the movies and TV shows kids love. Available at ToysrusMovies.com, the service features more than 4,000 titles, specially selected to supply hours of entertainment and fun for parents and children.

Toys“R”Us Movies offers immediate access to an extensive digital library of premium video content for streaming and download. This family-centred service features new movie releases the same day they hit retail store shelves and television shows the day after they air, with no subscription required.

Toys“R”Us Movies also offers select new releases before they go on sale, such as DreamWorks Animation’s Madagascar 3: Europe’s Most Wanted, which has been made available for digital download nearly two weeks before the DVD is available in stores. Once customers select movies or television shows from Toys“R”Us Movies, they can be downloaded and stored in their personal Toys“R”Us Movies library for future viewing. For offline viewing, the Toys“R”Us Movies download player is offered for PC users at this time. Toys“R”Us Movies is powered by Rovi Corporation.

“At Toys“R”Us, we continuously strive to bring exciting technologies and services to our customers and to extend the Toys“R”Us brand into new areas,” said Michael Scharff, Senior Vice President, New Ventures, Toys“R”Us, Inc. “With Toys“R”Us Movies, we are able to leverage our valued relationships with leading digital and theatrical partners to provide great services and content we know families will love.”

Users will be able to stream content available on ToysrusMovies.com on PCs, Macs and Adobe Flash-enabled devices. The company will expand the service to additional web-enabled devices in the coming months, including Blu-ray players, televisions, tablets and more. High-definition content will also be made available in the near future. Later this autumn, Toys“R”Us Movies will launch dedicated iOS and Android apps.

The Toys“R”Us Movies app will soon be available for tabeo, the new Wi-Fi tablet designed and developed by Toys“R”Us, as one of the 7,000 free apps in the tabeo App Store. tabeo will be introduced exclusively at Toys“R”Us stores nationwide and online at Toysrus.com on October 21 for $149.99.

Movies start at $2.99 for a 24-hour rental and at $5.99 for a licensed digital download or stream. Television shows start at $0.99, with the majority priced at $1.99.

To ensure a seamless user experience, Rovi will provide ongoing customer support to Toys“R”Us Movies users. Customers can connect quickly and easily with representatives via e-mail, phone and live chat on ToysrusMovies.com.

Toys“R”Us Movies will offer content from leading entertainment companies including, 20th Century Fox,Anderson Digital, Gaiam Vivendi Entertainment, Lionsgate/Summit, Magnolia Pictures, NBCUniversal, Paramount Pictures, Phase 4 Films, Sony Pictures Home Entertainment, Starz Media, The Walt Disney Studios and Warner Bros. Entertainment Inc. Additional content from these and other studios will be added on a continual basis.

 

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