Elemental powers Media Prima multi-screen

Media Prima in Malaysia has deployed Elemental Live to ramp its live multiscreen offerings to Internet and mobile users. With this deployment, live events and traditional TV content can now be viewed via Media Prima’s TonTon digital portals. The TonTon multiscreen video portal is a flagship product of Alt Media, Media Prima’s digital communications and broadcasting subsidiary, which presents content in a cinematic environment on personal computers and connected devices such as mobile phones, and soon on gaming and media set-top boxes and Internet TVs.

Media Prima is one of Malaysia’s leading integrated media investment groups and owns four television stations (TV3, 8TV, ntv7 and TV9), and three radio stations.

In support of the region, Elemental has also announced the opening of its regional sales and support office in Singapore. Local sales and support engineers will provide expert sales, installation and support services for Elemental deployments throughout Southeast Asia.

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