The UK-developed social TV platform Zeebox has arrived in Australia, following its US launch in September. Zeebox has been backed locally by the Ten Network. The social TV app is available across iPhones, iPads, Android smartphones and through zeebox.com.
zeebox Australia CEO, Craig Blair anticipates that the platform will introduce a new layer of interactivity to the TV experience with search, recommendations, e-commerce and social media plug-ins built into the app. “It will be Australian’s first truly integrated second-screen experience,” he said.
Since launching in the UK last November, the platform has garnered 1.5 million users bolstered by partnerships with broadcasters and support from BSkyB.