Advanced Television

IMImobile, zeebox drive social media audience engagement

April 12, 2012

Global mobile data infrastructure and solutions provider IMImobile has integrated its Multi-Media Console (MMC) within the zeebox ‘Showtime’ platform.

IMImobile’s platform provides broadcasters with a seamless way to aggregate audience content across a range of digital streams, including Twitter, Facebook, SMS, MMS, email and apps. The integration allows the broadcaster to edit, curate, and then publish user-generated coverage through the zeebox second-screen experience to drive viewer engagement.

The initial co-operation was to help successfully drive audience engagement during Sky 1 HD’s flagship entertainment show, Got to Dance, where the IMImobile platform was used to aggregate, moderate and republish all audience interactivity onto a ‘Social Wall’ in the live studio. IMImobile worked closely with zeebox to design and host all of the creative for the Showtime environment within the zeebox application. This included the live broadcast ‘Social Wall’ for each of the acts performing on the weekly shows, as well as additional information on the presenter, judges and act biographies.

Anthony Rose, zeebox co-founder and CTO, noted that all broadcasters and programme makers wanted to engage with their audience via social media to create more real-time engagement. “The zeebox application changes the way users experience TV, connect and share content with friends,” he said, adding that working with IMImobile to integrate its technology platform would allow zeebox and its partners to manage and republish audience content into the zeebox application.


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