Sky Deutschland hits targets
21st Century Fox-backed Sky Deutschland hit its expected targets during its third quarter with revenues ahead of market expectations at €392.7 million (up €61.4 million, +19 per cent), and Q3 ARPU of €34.07 (up €1.85 per month, y-o-y, and 6 per cent up).
Net new subs were up 76,000 to 3.529 million. Wholesale clients were up dramatically by 155,800 to 280,000 as a result of recent cable distribution deals.
ARPU growth has come about because of increased revenues from products such as Sky+ (up 124,500 to 1.296 million) and Sky Premium HDTV customers (up 109,100 to 1,869 million).
CEO Brian Sullivan said the company was confirming its full year 2013 guidance “and to grow strongly thereafter”. He continued: “Q3 has seen another strong set of financial and operating results for Sky, as we continue delivering on our strategy of high quality differentiated content, exciting innovations and great customer service. The second half of the year kicked off with a greatly enhanced Bundesliga offering which includes our new Sky HD Fan Zone service as well as IPTV and mobile rights, a significantly expanded HD channel line-up, the introduction of our Sky Sport News HD App, and even more exclusive content for our Sky Anytime and Sky Go services. Our innovations are transforming the viewing experience for our customers by giving them greater choice, flexibility and control. And in today’s mixed economic environment our financial performance puts us right on track to deliver Sky’s first ever positive full year EBITDA result. Sky’s outstanding entertainment offering is accessible to more customers than ever before, serving as a great platform for further growth.”
One highlight was the broadcaster’s Sky Go service, which enjoyed 18.1 million customer sessions during Q3, up 122 per cent y-o-y.