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Grabyo, the real-time video company, has agreed a deal with The All England Lawn Tennis Club (AELTC) to bring near-live highlights from Wimbledon to a global digital audience of billions. The partnership will see the AELTC share real-time video highlights to tennis fans on Facebook, Twitter, Google+ and YouTube, in order to engage social media users and drive tune-in for broadcasters around the world.
As the longest running and most prestigious tennis tournament, The Championships, Wimbledon, already attracts a billion-strong television audience globally. By sharing near-live match clips and audience reactions from Centre Court, No.1 Court and No.2 Court across Wimbledon’s suite of digital and social media platforms, the AELTC will be able to further extend its reach and deliver a real-time experience to those not already watching the live action.
The AELTC will use Grabyo’s social video platform to create and distribute instantly real-time video clips across Facebook, Twitter and Google Plus. It will also distribute longer-form highlights from each day on Wimbledon.com and on YouTube. The social media experience will complement the TV experience, which will be delivered by a network of broadcasters across 200 territories. Alongside the broadcast coverage, tennis fans can enjoy Live @ Wimbledon, the AELTC’s live video and radio channel, delivered on Wimbledon.com and the official apps.
“Each year we challenge ourselves to deliver the best possible experience for Wimbledon fans, whether they’re here on the grounds or enjoying the action across TV, radio and online,” said Alexandra Willis, Content and Communications Manager at AELTC. “We’re excited to be working with Grabyo to deliver a world-class, multi-platform and real-time experience to billions of fans around the world. It will help us in our ambition of making Wimbledon’s digital platform the next best thing to being here, and encourage tune-in for fans not already watching.”
“We see huge and immediate spikes in traffic as premium sports content is shared to Facebook, Twitter and Google Plus. All of this is complementary to YouTube, where video content can attract audiences longer-term,” comments Grabyo CEO Gareth Capon. “This is particularly exciting as it will be the first time a major sports rights holder has delivered real-time video highlights to a global audience across multiple social platforms.”