KIA scored in the social World Cup

During the World Cup tournament, Engagor, the platform for real-time customer engagement, social media monitoring and analytics, took a look at World Cup sponsors and advertisers to gauge the overall success of their social campaigns.

Highlights from their findings include:

o    – 12.3 million total mentions (Facebook/Twitter)

o    – KIA led with volume of brand mentions (1.3 million) related to the World Cup; Nike in second with 652,000; Emirates in third with 573,000 – Nike was in the lead midway through the Cup, but KIA beat them in the end

o    – Pepsi had the highest volume of positive sentiment (50 per cent of mentions); Volkswagen had the highest volume of negative mentions (21 per cent)

o    – Top languages – English, Spanish, Arabic, Portuguese, Italian, Japanese

o    – Demographics/Gender – 17 per cent female, 83 per cent male (Global); 41 per cent female, 60 per cent male (US) – we can see here that women’s interest in the World Cup is way above the global average.

Breakdown of sponsor/advertiser mentions related to the World Cup (we also have sentiment details if needed):

1.       KIA – 1.3 million

2.       Nike – 652,000

3.       Emirates – 573,000

4.       Adidas – 419,000

5.       Coca-Cola – 441,000

6.       Volkswagen – 334,000

7.       Hyundai – 143,000

8.       Sony – 111,000

9.       Budweiser – 86,000

10.   MillerCoors – 157,000

11.   Pepsi – 52,000

12.   Visa – 40,000

13.   Continental AG – 23,000

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