TVPlayer, the free live streaming platform in the UK with over 40 channels, has expanded its popular DESI pack, by licensing channels Zing and Lamhe from South Asian Entertainment Network – ZEE Entertainment.
Zing is the leading British Asian Bollywood Lifestyle channel in the UK offering a mix of entertainment shows, music and movies.
Lamhe is ZEE’s latest addition to its bouquet of channels showcasing the best of South-Asian entertainment aimed at viewers who enjoy drama, classic Bollywood movies as well as lifestyle programmes.
As part of the licensing agreement, TVPlayer has obtained live streaming, catch-up and network PVR rights in advance of a platform wide update scheduled to launch later in the year.
Lewis Arthur, Platform Manager of TVPlayer, says, “Zing and Lamhe have a huge fan-base in the UK and we are excited to provide another platform for their users to view great Bollywood shows and the best of Drama through these channels. Our DESI pack has been popular since we launched on TVPlayer, indicating the consistent and growing demand for this content in the UK.”