Brightcove has announced that Yelp, which connects people with local businesses, has launched a new video feature powered by Brightcove. Yelp users can upload short video clips up to 12 seconds long with the help of the Brightcove Video Cloud online video platform and the Brightcove Zencoder cloud-based encoding service.

Yelp, which generated an average of 132 million monthly unique visitors in Q1 2014, launched the video feature to its Elite users in early July and is now rolling it out to the masses. Video content can range from the scenery and setting around a business to the ambiance and services inside. Other users can easily view these videos through the Yelp mobile app.

Yelp is relying on Brightcove Video Cloud to allow video upload to iPhones, with plans to add Android devices in the near future. Additionally, the iPhone app is taking advantage of the Brightcove Zencoder service to deliver the video to Video Cloud, where it is then encoded in various renditions to play back across devices.

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