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Cloud video specialist Vidmind has capitalised on the investment of $30 million from Russian retail group Trellas, by going live through digital TV platform TVzor.
TVzor is using the Vidmind cloud-based, hybrid OTT/DTT platform as the foundation for a new ‘primary’ TV service in Russia. Trellas says it is also committed to a follow-on investment to bring Vidmind’s OTT cloud platform to the global market.
Trellas is targeting the huge gap between the extensive broadband infrastructure and the relatively small amount of primary TV services (Live TV and VOD) based on OTT in Russia and around the world. Vidmind says its technology allows a new breed of virtual TV operators to leverage existing broadband infrastructure and free-to air channels in order to provide a primary TV service with features and capabilities far exceeding those of existing pay-TV services.
“Our goal is to lead the TV revolution by ‘going virtual’ – that is to say, leveraging the open Internet and free-to-air TV to provide a primary TV service,” said Maxim Nogotkov, founder and majority shareholder of Trellas. “We are confident that Vidmind will become a driving force in the industry – empowering more virtual operators to launch new innovative TV services and challenge existing Pay TV providers – in Russia and the rest of the world.”
“We see this strategic investment from Trellas as a great vote of confidence in our cloud-based, hybrid OTT/DTT approach,” said Danny Peled, CEO of Vidmind. “Trellas is undoubtedly a great partner for us, with their huge presence and experience in addressing dynamic market challenges with innovative ideas.”