UK: 88% of TV viewed is live

January to June viewing figures for 2014 from the Broadcasters’ Audience Research Board (BARB) and the UK TV broadcasters reveal that viewers in the UK watched an average of 3 hours, 47 minutes a day of TV. This breaks down as 3 hours, 43 minutes of linear TV on a TV set plus 4 minutes a day of TV watched on other devices, such as tablets, laptops and smartphones.

Commercial TV reach has remained stable over the last 5 years, reaching 72 per cent of the UK population in a day and 93 per cent in a week.

Other key statistics from the first half of the year include:

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