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At The Races launches video betting app

At The Races, operator of the UK’s market-leading horse racing website, has launched a new mobile betting app enabling punters to compare odds and place instant bets with bookmakers William Hill, Ladbrokes and Bet365 within a single app.

In addition to the in-App betting, horse racing fans can access free of charge an extensive video archive of previous races, together with daily news programmes automatically recorded from the At The Races television channel using Simplestream’s Live-2-VOD technology, which creates and publishes video into the app after broadcast with minimal delay. Four daily editions of Racing News and popular magazine shows Sunday Forum, Irish Angle and Form Factor are among the programmes available.

The native app, which will also be released on tablets later in the year, has been built using Simplestream’s proprietary Media Player Framework.

Matthew Imi, Chief Executive, At The Races, said; “We are absolutely delighted to take the At The Races service to the next level with the release of this free app. Its distinct and easy to use features set it apart from its rivals and the app stays true to our three watchwords: content, speed and reliability. We are relishing the prospect of bringing you closer than ever to racing, all accessible at the touch of a button. With two million TV viewers and now more than two and a half million website users each month in the UK and Ireland, we are now broadening our service to an even wider audience, which is incredibly exciting.”

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