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One year after its launch, Netflix is gaining strength in France, both in terms of content and subscribers, while its main rival Canalplay in the SVoD market is stagnating, reveals French research company NPA.
NPA forecasts Netflix will end 2015 with 900,000 French subscribers, before jumping to 1.8 million in 2016 and 2.7 million in 2018. By comparison, Canalplay ended 2014 with 600,000 subs. The US platform, which tripled the amount of content available to 11,000 movies and TV episodes over the last twelve months, is also said to be driving the revenues of the French SVoD sector.
According to NPA, the market should reach €170 million revenue at the end of 2015, and almost triple to €470 million within three years, with Netflix grabbing two thirds of that (€290 million).
In the UK, Netflix offers 16,200 programmes, while it lines-up 8,700 in Germany. The French arm features 131 series, including 87 US and 12 French ones. Canalplay now has 9,100 pieces of content vs 10,000 one year ago.