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Paramount movies for Youku Tudou

Youku Tudou, a multi-screen entertainment and media company in China, has entered into a content licensing agreement with Paramount Pictures that will bring more than a hundred top titles from Paramount Picture’s film library to Youku Tudou including Transformers, Shrek, Star Trek, Mission: Impossible and Forrest Gump.

“The consumer-driven demand for premium online services in China is growing rapidly. With top branded content such as Paramount Picture’s array of films, our commitment to enhancing our subscription services to create a premium experience and drive consumer-based revenue continues in earnest,” said Victor Koo, Chairman and CEO of Youku Tudou.

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