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Voo personalised recommendations with ThinkAnalytics

ThinkAnalytics, developer of a TV search and recommendations engine, has announced that Belgian cable operator Voo has gone live with ThinkAnalytics personalised recommendations across its .evasion service.

Voo’s .evasion set-top box gives users access to personalised recommendations based on their viewing behaviour across linear TV, pay/transactional VoD, catch up content.

“The ThinkAnalytics Recommendations Engine works seamlessly with Voo’s elegant user design to suggest new content that viewers will find interesting. With the level of competition in the Belgian market, Voo has demonstrated a determination to make it easy for subscribers to expand their repertoire and discover new video and TV that they might otherwise miss. In turn, Voo has an opportunity to build subscriber loyalty and grow revenues,” said Peter Docherty, Founder and Chief Technology Officer, ThinkAnalytics.

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