ThinkAnalytics, a developer of multiplatform TV search and recommendations engine, has been selected by Swisscom to power personalised recommendations and search on its new TV 2.0 Android IPTV set-top boxes and legacy set-top boxes.
Swisscom TV 2.0 uses ThinkAnalytics’ personalised, multi-language recommendations and intelligent search system for live, linear TV, replay TV, as well as VOD. The Recommendations Engine is integrated into the Swisscom EPG, making it easy for subscribers to discover new content. The service is live now.
“We turned to ThinkAnalytics because we wanted a partner with proven experience in live, linear TV deployments, not just VoD,” said Volker Dietzel, head of TV services at Swisscom. “We now have a personalised recommendations/search solution that incorporates advanced analytics and business rules and gives us flexibility and scalability, allowing us to add new features, support for additional devices, and additional services down the line.”