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V-Nova, a provider of video compression solutions, has announced that its IBC debut confirmed PERSEUS’ ability to transform the TV and media industry, and showed how the company has transitioned from a technical ‘novelty’ to commercial ‘reality’ in five months since its NAB launch.
V-Nova’s IBC debut started with the pre-show announcement of its successful trial with UK mobile innovator EE, to deliver highly efficient UHD/4K and HD video over EE’s advanced 4G network.
“That a company can launch a radically new video compression technology and win such prestigious awards over a period of only five months is very exciting – and telling,” said Guido Meardi, V-Nova CEO & Co-Founder. “These awards are recognition that the market needs, and is demanding, a paradigm-shifting new codec solution deployable now to address its current and future challenges. Claims of new technology and incremental improvements, like those we have seen in current codecs, no longer suffice. The market clearly wants working and supported products in deployment today.”
“We are thrilled by the overwhelmingly positive reception we received from the industry at IBC,” said Eric Achtmann, V-Nova Executive Chairman & Co-Founder. “PERSEUS is at the beginning of what will be a very long journey, where we are already seeing integration in solutions from multiple Tier-1 companies such as Alcatel-Lucent, EE, Imagine Communications and NTT Data. This rapid and extensive activity demonstrates that PERSEUS far exceeds the capabilities of current codecs in solving current challenges and enabling new TV and Media business models. PERSEUS is also future proof as the industry moves to higher resolution and frame rates, like Full 4K and 8K, making PERSEUS an obvious choice.”