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Rentrak data for Turner Broadcasting

Rentrak, the specialist in measuring movies and TV everywhere, has announced an agreement with Turner Broadcasting around Rentrak Advanced Demographics that will power data for select advertisers around Turner’s suite of advanced advertising products.

This agreement, an expansion to an ongoing relationship between the two companies, includes Turner Targeting NOW and AudienceNOW, advanced advertising products designed to optimise audience delivery to an advertiser’s specific marketing targets, moving away from traditional age and gender-based guarantees.

“We are motivated to continue our investment in advanced measurement solutions for our advertising partners,” said Dan Aversano, senior vice president of client and consumer insights, Turner Ad Sales. “As we power those relationships with data agnostic product offerings, this agreement with Rentrak complements those efforts and is our first non-age and gender guaranteed media campaign.”

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