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DTG launches UHD Ready website tool for retailers

The DTG, the independent UK collaboration centre for innovation in digital media technology, has launched UHDready.co.uk to help the retail trade sell with confidence, supported by manufacturers including LG, Sony, and Philips, with more to come.

Ultra HD is the next step in the TV experience, with four times to detail, richer colours and smoother motion, but sales teams and consumers can be confused because the standards are still being defined as the technology develops.

UHDready.co.uk lets retail sales executives quickly look up Ultra HD TVs by manufacturer and see which services they support, or search by service, brand and screen size to see all the suitable products.

Richard Lindsay-Davies, DTG’s Chief Executive Officer, said: “The DTG is proud to support the UK’s consumers and the electronics retail industry as they go shopping for new TVs this Christmas. UHDready.co.uk gives retailers the confidence to sell an Ultra HD TV, knowing that the consumer won’t bring it back in a few months because it doesn’t support the services they want to watch.”

The website has been set up at the request of the UK UHD Forum, which was established in 2013 so that retailers, manufacturers, broadcasters and TV platform operators could work together to launch the next generation of TV services.

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