ThinkAnalytics, developer of a multiplatform video content search and recommendations engine, will launch its Big Data analytics platform at CES. ThinkBigData complements the ThinkAnalytics search and recommendations engine and gives broadcasters and service providers new insights into subscriber behaviour. These can be used to measure business success, as well as for influencing programming, marketing, content buying decisions and pricing.
“Instead of largely ignoring or even drowning in data, service providers and broadcasters now have a tool that makes sense of the data to measure success and feed into decision making across marketing, programing and operations,” said Peter Docherty, Founder and Chief Technology Officer, ThinkAnalytics. “By making decisions based on actual customer behavior, customers can optimise their service and inventory and boost satisfaction, loyalty and revenues. ThinkBigData provides operators with an advanced, action-driven platform to assist in driving key business metrics and KPIs.”