Samsung Electronics has unveiled a new Smart TV user experience which includes an enhanced Smart Hub user interface and new Samsung Smart Control remote. These Smart TV enhancements provide consumers with easy access to all their favourite content, all in one place and with a single remote control.
“As the world of TV is constantly changing with more choices and more connected devices than ever before, we have made it easier for people to discover and watch the content they want, when they want it,” said Won Jin Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “In 2016, Samsung’s Smart Hub and Smart Control remote are providing the most streamlined, convenient and intuitive TV user experience. Together, they offer the choices and performance consumers expect from today’s home entertainment technology.”
The new Smart Hub interface represents a shift away from multiple content sources and devices, to one integrated content and services platform. Consumers will now be able to switch seamlessly between broadcast content, OTT content, as well as other connected devices, including video game consoles or Blu-ray players. With the improved interface, consumers can search through popular titles to find what they want to watch or play.
The Samsung Smart Control provides consumers the one tool they need to control their entire home entertainment system, eliminating the need for multiple remotes. With an average of three external devices connected to Smart TVs, the Smart Control remote is designed to consolidate multiple remote controls into one, seamless device. Built upon the Tizen platform, the new Smart Control remote provides quicker and more streamlined access to entertainment, thanks to its automatic source recognition. The Smart Control remote immediately recognises set-top-boxes, OTT boxes, Blu-ray players, game consoles as well as other connected devices.