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Vodafone Spain ended the year with over 1 million TV subscribers with a net gain of 216,000 customers in 2015.
The combination of football, Netflix and a converged commercial strategy with Vodafone One are behind the success, according to the company. To strengthen its position in the market, Vodafone has just launched a new offer to give three months free TV to new subscribers under a promotion until the end of February with La Liga also for free when subscribing to the Champions League.
Vodafone aims to become the major alternative distribution platform in Spain. In April Vodafone launched Vodafone One, combining fibre-based internet, 4G mobile and TV. The TV service includes functionality such as search, the ability to record three channels simultaneously, personalised recommendations and what the company claims to be the best HD offering in the market.
In September, Vodafone launched a seven-day catch-up service, while Netflix was integrated in October. A deal with Mediapro for the beIN Sports service means that the platform is able to provide a complete football offering, unlike rival Telefónica.