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Tail Target, a provider of DMP (Data Management Platform) and Behavioural Data in Brazil, and Cisneros Interactive, the corporate division of the Cisneros organisation dedicated to investing in digital advertising businesses with great potential of growth and expansion, announced a multi-million dollar joint venture to launch Tail Target Latino, which will operate throughout Latin America and the US.
“Our expertise in Portuguese and its similarities with the Spanish language give us a competitive advantage to other platforms. Be able to recognise the ‘accent’ is a huge benefit when we compare the algorithms that have been developed for the English language. In addition, we are able to offer, in conjunction with our DMP solution, a vast amount of data on navigational behaviour, which, when added to our local support team specialised in the market’s native language, definitely sets us apart from other competitors,” said Cristiano Nobrega, CEO of Tail Target.