Yahoo and the National Hockey League (NHL) have announced a strategic alliance to deliver premium sports content to Yahoo Sports users in the US. Now fans can access live, out-of-market NHL games for free on Yahoo, throughout the week, no cable subscription or authentication required. Yahoo will offer unique advertising opportunities for brands to connect with their audiences, alongside and within this live and on-demand sports contents.
Yahoo Sports will live stream an NHL ‘Game of the Day’ to hockey fans, up to four times a week, along with delivering in-game highlights for each game. This is in addition to the Wednesday and Sunday national NHL games currently promoted by Yahoo to its fans in partnership with NBC Sports Group.
“This alliance brings us one step closer to providing fans a live professional sporting event every day, on Yahoo, completely frictionless and for free – no cable subscription or authentication required,” said Phil Lynch, VP, Media Partnerships at Yahoo. “We remain committed to delivering the best digital content to our users and advertisers, and the NHL’s premium content nicely complements our offering of live and on-demand partner content, including Yahoo/MLB’s Game of the Day, Yahoo/NBC Sports content and our recently announced deal with the PGA TOUR.”