Sky is launching a new sports channel – Sky Sports Mix – which will air a range of content from some of the world’s biggest sporting events to all its TV customers in the UK and Ireland at no extra cost. For the first time, millions more Sky customers will be able to watch a mix of live sport including football, golf from Europe and the US, international cricket and much more as part of their basic subscription packages.
From the launch this summer, viewers can look forward to regular live football from competitions including La Liga, MLS, FIFA World Cup 2018 qualifiers, as well as a select number of Premier League and Football League matches. Sky Sports Mix will also bring Sky’s long-standing commitment to women’s sport to a broader audience, with live women’s golf, cricket and netball. These will appear alongside shows such as Game Changers and sporting masterclasses that connect Sky Sports to the passion that kids have for learning about and playing sport. The Sky Sports Mix channel line-up will also include documentaries and sports entertainment shows.
Sky says the launch of Sky Sports Mix will further cement its position as the first choice for sport across a range of channels and products. Sitting alongside its channel line-up, Sky Sports Mix will be available in the same number of Sky TV homes as Sky Sports News HQ, a channel with an annual reach of 17 million viewers. Sky Sports Mix will also complement Sky’s growing digital audience, where 35 million monthly users engage with a range of Sky Sports products as well as its presence on leading platforms such as Facebook, Twitter, Snapchat and YouTube.
“With Sky Sports Mix, we are giving millions more people access to great moments from some of the world’s biggest sporting events at no extra cost,” commented Sky Sports Managing Director, Barney Francis. “It is a fantastic way for all Sky customers to be able to enjoy some of the great content that has made Sky Sports the first choice for sport.”
“Sky Sports Mix will bring sport to more people and provide many different ways of enjoying our coverage, from high profile live events and fascinating documentaries to clips of incredible moments. Our aim is to offer sport in a way that can engage, encourage and excite everyone even further.”