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Globecast adds VoD logistics service

Globecast, the global solutions provider for media, has expanded its media management and playout capabilities with the addition of a VoD logistics service. This eases the pressure on content providers by removing all VoD delivery and preparation complexity while increasing content reach and profitability.

The company assembles VoD content packages with all the relevant metadata, languages, graphics, subtitles and promos in the technical formats demanded by individual VoD platforms globally.  Critically, Globecast is able to use its linear channel management skills to provide the same level of comprehensive quality control for VoD content.  It also manages an extensive network of VoD platform affiliates to help its clients distribute their content easily.

Peter Elvidge, Head of Global Media Management, Globecast, said, “Going far beyond distribution, this involves taking the headache of meeting the complex specifications of all the platforms away from our customers, helping them package their content with the right metadata, subtitles, languages artwork and deliver it with guaranteed quality. VoD Logistics increases Globecast’s ability to enhance content providers’ profitability by delivering efficient media management, distribution, monetisation and contribution solutions.”

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