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Viacom18 chooses Kaltura to power VOOT

Kaltura, the video technology company, is powering Viacom18’s newly launched digital VoD service VOOT. The ad-supported video streaming service launched last week, with close to 17,000 hours of domestic and international content, from a multitude of popular channels associated with Viacom18, including the flagship Hindi GEC- Colors, Nick, MTV India among others. Viacom18 is a joint venture between Viacom Inc. and India’s Network18.

Kaltura’s OTT TV, combined with Viacom18’s visionary user experience strategy, allows subscribers to enjoy personalised viewing experience, including advanced content discovery, an intelligent recommendations engine, favourites, and watch lists.

“In this space, product and technology both play complementary, pivotal roles. While we are focused on enhancing the engagement through our entertaining content and a truly differentiated UX/UI, leveraging the best of technical knowhow will lead to a more enriching viewing experience for our consumers. Kaltura’s OTT platform allowed us to bring about a host of differentiated features in a very short timeframe and helped us to tap into the team’s expertise derived from their many large-scale global OTT deployments.” explained Gaurav Gandhi, COO, Viacom18 Digital Ventures.

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