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Globo standardises on Elemental

Elemental Technologies, a specilaist in software-defined video solutions, has announced that Globo, a commercial broadcaster in Brazil, is using Elemental video processing as the core VoD and live processing engine for the Globo Play OTT service.

“As Brazil’s leading broadcaster, video quality is critical to everything we do. For more than four years, Elemental software-based solutions have helped us meet exacting standards,” said Marcelo Souza, director, digital media technology for TV Globo. “Our new Globo Play service is a hit with viewers and is the type of success we want to repeat many times. To achieve this, we need a high-quality, scalable video infrastructure that adapts quickly. So we turned to Elemental.”

“We are excited to take our work with Globo to the next level and to support the high level of quality and innovation that have become the hallmark of this media leader,” said Dan Marshall, senior vice president of worldwide sales for Elemental. “Elemental’s ability to scale and to virtualise helps Globo accelerate its technology innovation and delight their viewers.”

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