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RR Media opens LATAM media hub

RR Media, a provider of global digital media servicesto the broadcast and media industries, announces the opening of its new regional LATAM Media Centre based in Miami, serving content to millions of Hispanic and Portuguese viewers across Latin America as well as audiences in the US and Canada. The centre includes one of South Florida’s largest and most prominent production facilities with over 95,000 sq ft, a playout center and Master Control Suites (MCRs) for channel origination, complementing RR Media’s existing US East Coast facility.

The LATAM Media Center gives regional broadcasters, TV channels and sports organizations access to the full-range of RR Media’s content preparation, management, playout and delivery services, with diverse, localised content. Services include local ads insertion, multi-format playout and remote uplink to RR Media’s smart global network, from Miami. Already, there are over a dozen channels are being played out of the Miami Centre.

Dante R. Neyra, RR Media’s Head of Latin America & Hispanic Markets, said, “LATAM presents a key growth market for our company and we’re very excited about extending our footprint in the region. We’ve equipped the LATAM Media Centre with the latest digital media technologies and are complemented with a superb production studio, encompassing six sound stages and a post-production space. This new facility enables RR Media to connect both LATAM to the world, and the globe world to LATAM, enabling our customers to extend their global reach and generate new monetisation opportunities.  Miami is a perfect gateway for LATAM, providing a talented team with Spanish and Portuguese language capability for creating localised content.”

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