Paywizard, the specialist in subscriber management for pay-TV, is enhancing its subscription, billing and CRM platform – Paywizard Agile – arming operators with deep insight into their subscriber base, giving them better visibility into the health of their business and the tools to actively combat subscriber churn. The new functionality continues Paywizard’s strategy to support pay-TV and OTT operators to deliver a better experience across key subscriber ‘Decision Moments’ – Find, Join, Consume, Upgrade, Downgrade, Bill, Leave and Win Back.
Bhavesh Vaghela, CMO, Paywizard comments: “Monetising your content and service is much more than just collecting payment. In our experience, proactivity during the billing process can go a long way to reducing churn. Expired credit cards for example, can cause the loss of up to a third of a TV operator’s customer base. The key here is for operators to understand the different reasons why subscribers are falling through the cracks and counter that with a better and more proactive consumer experience.”