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Cartoon Network will launch a new virtual reality mobile game and bespoke branded viewer, based on global hit animated series Adventure Time. Titled “I See Ooo”, the immersive virtual reality experience comes complete with a specially-designed viewer to play it through. It will launch in the UK and Nordics on September 29th.
Launching as a Google Play exclusive promotion, “I See Ooo” presents Adventure Time and gaming fans young and old with a fun, accessible and affordable way to experience virtual reality – in some cases, for the very first time. Featuring many of the show’s characters, players can immerse themselves in an original story set in the Land of Ooo and take on the challenge of three different games. Added to this, the exclusive, high-quality Jake the Dog-branded viewer offers an optimised experience for this, as well as other virtual reality mobile games.
Patricia Hidalgo, Chief Content Officer Kids, Turner EMEA & International Kids Strategy said: “At Turner we are committed to creating and developing the best content for audiences and ensuring that our viewers are able to experience our brands across multiple platforms, windows and devices. This comprehensive, immersive new VR experience for Adventure Time is an excellent example of how we are continually looking to innovate and offer fans new ways to interact with their favourite shows and characters – and on a deeper level than ever before.”
Johanne Broadfield, VP, Cartoon Network Enterprises, Turner EMEA added: “I can’t think of a more perfect show to highlight this exciting new technology than the quirky and unpredictable Adventure Time. Its licensing potential and social currency gives us so much scope when creating new ways for fans to play and interact with the brand – and, in this instance, we have an amazing, one-of-a-kind offering that not only allows kids to try out virtual reality gaming but also gives them the chance to become Jake the Dog with a fully customised VR viewer.”
The “I See Ooo” virtual reality viewer and mobile game (in the form of a unique download code inside each box) will be available at Forbidden Planet and pyramidshop.com (RRP £24.99). The “I See Ooo” mobile game will also be available to download from the Google Play store.