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Toca Boca, the No. 1 mobile-first kids brand on the App Store, has launched a video streaming service for kids, Toca TV, in more than 150 countries. This marks the company’s first move into kids’ video.
Toca TV is a video experience for kids aged 5 to 9. The interactive video platform includes thousands of original and curated videos from around the web, with more being added weekly. Every piece of content is hand-picked and pre-screened using a carefully designed scorecard to ensure it lives up to Toca Boca’s standards — there is no third-party advertising, sponsored product placement or pre-roll.
“Toca Boca intends to be a beacon in the world for kids,” said Björn Jeffery, CEO and co-founder, Toca Boca. “Looking beyond digital toys, video is such an important part of kids’ culture we knew it was something we had to explore. Toca TV takes the essence of Toca Boca from digital toys to a world of playful video.”
Toca TV is now globally available for iPad and iPhone on the App Store. Families in more than 150 countries can download the app and try it for free, after which a monthly subscription of $4.99 £4.49 55 SEK will apply.